6 Reasons to Make Good Print Graphic Design
1. First Impressions Matter
You know what they say: you only have one chance to make a first impression. Whether it’s a website or the logo in an email signature, potential customers will judge a business in just a few seconds based on visual appeal alone. High-quality graphic design gives businesses credibility—and that’s priceless. No matter how great a product or service, with poor design, it’s unlikely anyone will stick around the company’s website or keep its email long enough to find out.
2. Design Can Tell A Story
Similarly, it’s important that people get a feel for what a business does even if they’ve never heard of it before. Thoughtful design evokes the right image in customers’ minds. The concept for a daycare center would be entirely different than that of a law firm. That’s a dramatic contrast, but it holds true in more nuanced ways as well.
3. Branding Makes A Company More Memorable
Solid graphic design provides branding consistency across every visual, customer-facing aspect of a business. A professional graphic artist will use precise colors, typeface, imagery, and mood for everything he or she touches. This way, customers have the same experience visiting a company’s website as they do reading its brochure. Think of it as a kind of alliteration—it helps the business become recognizable and memorable. Plus, consistency symbolizes professionalism, and professionalism symbolizes trustworthiness. It’s win, win…win.
4. Creativity Can Be A Difference Maker
If there’s one thing all small businesses have in common, it’s that they all face competition. And to set themselves apart, they generally have a handful of unique factors, whether those include pricing, quality, customer service, or something else entirely. But consider that creativity can help a small business stand out, too. A company’s visual communication plan serves many purposes, and making the business unique should be one of them.
5. Good Design Converts
A slick flyer is nice to have. A slick flyer that gets people to call your business is even better. Design isn’t just about making things look pretty; effective design should entice and persuade. A well-crafted pamphlet compels readers to keep turning pages. Professional graphic design has the potential to deliver measurable results for a small business.
6. Doing It Right The First Time Saves Time & Money In The Long Run
When businesses don’t take graphic design seriously in the beginning, they will more than likely go through a design overhaul eventually—in some cases, more than once. However, quality design has longevity. Paying for great graphic design one time is no more expensive than paying for subpar design multiple times. Not to mention, redesigning a business’ image over and over wastes time and can be detrimental to its brand.
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Gurnee Shipping and Printing in Gurnee > Originally appeared on the HOW Design blog